At the time of its launch in 2008, the communication campaign “Highlighting all the beauties of the world” was directed at men and women from different cultures across the world, with an outstandingly beautiful Henry Jullien frame. The objective? To highlight the expertise of Henry Jullien, Lunetier, by means of a highly visible campaign, full of emotion, immediately positioning and reinforcing the marque worldwide with its high end status , whilst also stressing its unique expertise in the art of  skilfully and stylishly ‘dressing’ the face.

Today as their 90^th anniversary dawns, and at the time of launching their new line of products “Les Urbaines”, Henry Jullien have set out to create a sequel to this saga with new strongly expressed concept. The face is used as a means of expression, the wearers strongly claiming their allegiance to the brand they have adopted.

At a time when “Made in France” can be a subject of confusion, Henry Jullien has set out to reaffirm its status as a true French eyewear manufacturer, emphasizing its 90 year history.