At the 2008 SILMO, the brand launched its new campaign entitled "Highlighting the beauties of the world". The objective was to explain the mission of Henry Jullien as an eyewear manufacturer by portraying the company's unique knowledge of faces through a highly emotional campaign that aimed to be deliberately different.

The concept portrays several women from different cultures, in total purity wearing only a Henry Jullien frame to highlight their beauty. In this way, the product alone is really the star of the show. The discreet elegance of the visuals immediately conveys the brand's positioning: top-of-the-range.

Today, the brand continues its quest and is now targeting… the male of the species. Once again looking into the lens of the photographer Bruno Fabbris, three men of character, Mario, Carl and Rajeen, enter the story of "Highlighting the beauties of the world".

All three are wearing a Laminated Gold-Filled frame, an integral part of the Henry Jullien brand's DNA. "Through this campaign, we wanted to launch our latest men's Gold-Filled frame, COMODOR, which will be premiered at MIDO 2010, and to therefore show how we have reached new heights, making it possible to produce a contemporary Gold-Filled frame" explains Pierre Fauveau. "But we also wanted to demonstrate that Gold-Filled "vintage" models suit everyone, regardless of their age, face shape or style."

A making of on the shoot was produced in Bruno Fabbris' photographic studio and will be available for distribution in points of sale that request it, together with a sample of POS items (Countercards, Totem Displays and Kakemonos).